Analysis of the virtualization of an ultramodern society in the context of solving the problem of multiparadigm sociology

O. A. Ignatjeva, A. V. Pletnev

Abstract


Sociological theories that offer a holistic interpretation of society have not been developed in recent decades. Instead of development, we observe the coexistence of conflicting paradigms or the rejection of the search for truth. In case of refusal from the possibility of gaining holistic knowledge about the social world, sociologists simply take all existing paradigms into account. The described trends allow us to consider the situation of multiparadigmality as a deep crisis of sociological knowledge. The causes of this crisis are the fallacy of at least some of the theories that interpret society. Our analysis of the development trends of an ultramodern virtualizing society made it possible to establish the cause of this crisis. The idea proposed by Jean Baudrillard to contrast social reality with socially unrealistic phenomena (simulators) is fundamentally wrong. The fallacy of Baudrillard's paradigm becomes apparent through an analysis of elementary sociological concepts. Baudrillard's idea became a false foundation, which led to the fallacy of the postmodern sociology based on it, whose ideas were deeply rooted in the whole world culture. The true reason for the change in society is the formation of a new type of economic culture or a new formation - neocapitalism. Neocapitalism is based on symbolic, status consumption. The processes of virtualization are not the essence of the new sociality, but the sphere of implementation of neocapitalism

Full Text:

PDF (Russian)

References


D.E. Dobrinskaya, Cyberspace: The Territory of Modern Life // Herald of Moscow University. Series 18. Sociology and political science. 2018. Vol. 24. No 1. P. 52-70.

A. Buhl, Die Virtuelle Gesellschaft. Opladen: Westdeutscher Verlag, 1997.

A. Kroker, M. Weinstein, Data trash. The theory of the virtual class. Montreal: New World Perspectives, 1994.

D.V. Ivanov, Virtualization of Society. Saint Petersburg: Petersburg Oriental Studies, 2000.

S.R. Hicks, Explaining. Postmodernism. Skepticism and Socialism from Rousseau to Foucault. Ockham's Razor; Expanded edition, 2011.

Z. Sethna, J. Blythe, Consumer Behaviour. SAGE Publications Ltd., 2019.

E.P. Baumer, Anomie: Oxford Bibliographies Online Research Guide. Oxford University Press, 2010

R.Agnew, J.Kaufman. Anomie, Strain and Subcultural Theories of Crime. London: Routledge, 2016.

P. Atteslander, B. Gransow, J. Western, Comparative Anomie Research: Hidden Barriers - Hidden Potential for Social Development. London: Routledge, 2019.

D. Maison, The Psychology of Financial Consumer Behavior. Springer, 2019.

P. Berta, Materializing Difference: Consumer Culture, Politics, and Ethnicity among Romanian Roma. Toronto: University of Toronto Press, 2019.

D.V. Ivanov, Glam-capitalism: Consumer Society in XXI century // Journal of Sociology and Social Anthropology. 2011. Vol. 14. No 5. P. 9-28.

K. Crowston, S. Sieber, E. Wynn, Virtuality and Virtualization: Proceedings of the International Federation of Information Processing Working Groups 8.2 in Information Systems and Organizations and 9.5 on Virtuality and Society. US. Oregon: Springer, 2007.

A.V. Ivanova, Virtual and Augmented Reality Technologies: Opportunities and Obstacles // Strategic decisions and risk management. 2018. No 4. P. 88-107.

S.A. Glazkova, Augmented reality technology in contemporary art space // Visual communication in socio-cultural dynamics: proceedings of articles of an international scientific and practical conference (23d of October, 2014). Kazan, 2015. P. 49-55.

D. Ivanov, New forms of inequality and structures of glam-capitalism // Social evolution & history. 2016. Vol. 15. No 2.P. 25-49.


Refbacks

  • There are currently no refbacks.


Abava  Absolutech Convergent 2020

ISSN: 2307-8162